Linda Augustsson, Continuum’s founder and creative director, founded Continuum in 2002 with the vision to shorten cultural gaps between the Indian supply chain, brands and retailers around the world.

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She left Sweden in 2000 and has since then devoted her entire professional career to making a difference in the garment industry in India and exclusively promoting India centric, beautiful products globally.

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“Truthfulness, consciousness and a high level of integrity are the corner stones that underline all Continuum’s activities and decisions.

These values can be found within every part of Continuum and our vertical supply chain.

Add a unique, well defined product proposal on top of that and that’s when magic happens”.

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